In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Channel no more exists, and also various other facts regarding modern B2B marketing. We review exactly how the acquiring journey is currently entirely fragmented and the way that community building can aid marketers retake control of the exploration and

Mark Donnigan: It's going fantastic, Ben. I am so delighted to be right here on your show.Ben: Definitely. We more than happy to have you on the show. Specifically provided the relevance and also the urgency of the subject we're mosting likely to be dealing with over the training course of this discussion as well, which is one that I believe is rea